Guzema

The brand reached out and asked for a proposal for their newsletter, product descriptions, and blog.

I began by researching GUZEMA’s blog, social media, website, and news articles to better understand the brand and its core values. From there, I made notes regarding how your brand voice resonated with me. In the future, we would touch base about the inspiration for the new collection prior to developing the marketing materials, below is my personal interpretation based on the design choices.