Black and white photo of a woman sitting with her legs apart, holding a pair of scissors up to the camera. She is in a blazer, glasses, and earrings, with a playful expression. Her head partially obscured by the scissors.

Hi, Hello, Welcome!

Craft has been my love language since I sewed together shoddy-looking teddy bears as a kid. Yeah, they were real bad.

Since then, my professional career has spanned many exciting opportunities within the fashion industry. Like internships abroad and tailoring apprenticeships, a Master’s in fashion, and summer studies at University of the Arts London.

Each experience refined my technical skills and perspective on what clothing and accessories communicate to others. Like a knowing glance from someone wearing a great accessory. A real life iykyk* moment.

After working in design and tailoring for the past decade, I’ve been expanding my creative palate and translating my tactile experiences into digital forms of communication. These days, I connect brands to their customers with engaging copy that embodies their fundamental values and inspires deeper resonance. This includes written formats like newsletters and email marketing, long and short form content, and brand voice development.

Come nerd out with me.

-Amanda

*If you know, you know

Subject Matter Expertise

  • The academic part of my brain is fascinated by the opportunity to transform the way artists approach their subject matter through hands-on research. Having taught at OCAD part time since 2023, I help students navigate their artistic ethos through pattern drafting and draping.

  • I care a great deal about well-designed products. My previous experience working with textiles, eyewear, and paper/office goods means that I have a wide breadth of technical knowledge.

  • Having spent more than 15 years within fashion, this is where I have the most breadth of knowledge. Whether focused on nuanced design construction, or business strategy, I have a lot of experience translating fashion terminology into digestible information for the average person.

  • Considered another art form, I see the way that jewelry holds more sentimentality than clothing. Having worked in custom jewelry, I am well-versed in industry terminology (karat vs carat vs carrot) and understand the power of jewelry as a daily or monumental purchase.